A national pharmacy retailer maps inbound receiving, picking, outbound delivery, returns handling, marketing coordination, and customer service as connected activities. Purchasing and supply, information systems, and human resources are treated as support activities that enable performance across the primary activities. Senior management wants to use this map to identify where delays and rework are undermining customer experience. The team will review changes every fortnight.
Which one of the following best describes the framework being used?

Question

A national pharmacy retailer maps inbound receiving, picking, outbound delivery, returns handling, marketing coordination, and customer service as connected activities. Purchasing and supply, information systems, and human resources are treated as support activities that enable performance across the primary activities. Senior management wants to use this map to identify where delays and rework are undermining customer experience. The team will review changes every fortnight. 
 Which one of the following best describes the framework being used?

Answer

Distribution channels, because intermediaries are selected to link producers with consumers through marketing functions.

Answer

Value chain, because primary and support activities are analysed together to improve customer value and performance.

Answer

Supply chain visibility, because tracking events and exception alerts are used to locate shipments across handovers.

Answer

Transportation, because mode choice and route planning drive the improvement programme.

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A national pharmacy retailer maps inbound receiving, picking, outbound delivery,...

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