The focus of Heineken was, however, always in Europe where they are the largest brewer of beer. Heineken has also diversified and is today the world’s largest cider producer. Heineken is available in almost every country in the world and is recognised as the world’s most valuable international premium beer brand.

Heineken beer is sold predominantly in liquor stores. Liquor stores can be considered to be ___________ stores as they have a narrow, but deep product range.