Consider the scenario below and answer the question that follows:

Woolworths Holdings Limited (WHL) aims to continue contributing to improved education through the MySchool MyVillage My Planet Programme started in 1997 as partner fundraising programme. In 2019, this social development programme raised R64 million and supported 2908 schools in South Africa.

In Milton Friedman’s paper, he would argue that the choice of donating money through the MySchool MyVillage MyPlanet Programme should be the sole decision of the ________.