Glencore supplies coffee beans to over 12 countries and is quite successful. It employs centralised and shared services in information technology, marketing channels, human resources and financial services across these countries and delivers standardised products. Why is the global strategy a good fit for Glencore?

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Because their customers have homogenous needs.

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Because they have greater flexibility to adapt to changes in the international market.

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Because they cater to a niche market.

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Because they have taken advantage of market segmentation.

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Glencore supplies coffee beans to over 12 countries and is quite successful. It ...

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