Consider the following list of variables associated with embedding sustainability into the strategic management process.

(a) part of their “DNA”

(b) a business constraint

(c) an “add-on” function

(d) the layout of additional costs

(e) part of how corporates survive

(f) part of how corporates compete

(g) the distribution of charitable deeds

To embed sustainability in the strategic management process, corporates need to shift from seeing sustainability as ________.