What is "microtargeting" in the context of brain data?

Question

Accepted Answer

Using decoded brain data to deliver highly personalised messages or interventions that exploit an individual's specific emotional vulnerabilities or preferences

Answer

Using brain sensors to identify which advertisements a person has already seen and avoid showing them repeated content

Answer

Delivering personalised health recommendations based on patterns identified in a user's sleep and exercise data

Answer

Targeting advertising campaigns at small geographic areas where concentrations of neurotech device owners are highest

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What is "microtargeting" in the context of brain data?

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