According to the case study, Shein and Temu apply Artificial Intelligence (AI) to segment South African consumers using micro-data such as search history and cart abandonment. This type of data is most commonly used in which one of the following supply chain analytics models?

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Descriptive analytics - to summarise past customer order volumes across product categories

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Diagnostic analytics - to explain why marketing campaigns underperform in certain provinces

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Predictive analytics - to anticipate future consumer purchasing behaviour based on real-time engagement

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Prescriptive analytics - to simulate the impact of various supplier lead time adjustments

Crowdly

According to the case study, Shein and Temu apply Artificial Intelligence (AI) t...

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