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The HR department of Woodworkers, a furniture manufacturing firm, takes the time and effort to identify and attract the right type of skilled employees required to manufacture premium furniture. It also trains the employees extensively so that they gain job-related knowledge. Moreover, it has established monthly reward systems so that the employees feel appreciated for their hard work. In this scenario, the activities undertaken by the HR department of Woodworkers most likely align with the human resource management goal of _____.