A German automobile company launched its cars in India and the response from the rich section of the society was good. However, the managers realised that they were losing out on the huge potential offered by the middle class. Most of the people from the middle class could not afford their cars. The company came up with a loan package with minimal interest rates by collaborating with local banks. How did the company bridge the economic difference in the Indian market?

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By addressing the issue concerning the lack of a common currency.

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By addressing the issue of financial resources.

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By addressing the issue of infrastructure.

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By addressing the issue of scarce natural resources.

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A German automobile company launched its cars in India and the response from the...

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