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The beverage, Lucozade, was originally marketed as a nutrient rich beverage that...
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The beverage, Lucozade, was originally marketed as a nutrient rich beverage that was easily tolerated by a fragile or distressed digestive system. Sick children were the intended consumers for the initial product. Eventually, Lucozade was rebranded and repositioned as a beverage for active persons, with athletes becoming the primary target market. Lucozade’s ability to find a new market for its existing product is an example of ________.
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