Two separate groups working inside your startup incubator have developed service offerings for consumers that are close substitutes for each other. As a tech investor with the goal of maximizing profitability across your incubator portfolio, you advise them to differentiate their services by

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lowering the costs for consumers to switch between both services.

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targeting and catering to different consumer segments.

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introducing different service tiers (e.g., free, standard, and premium) for consumers.

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setting different prices for their services.

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Two separate groups working inside your startup incubator have developed service...

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