A famous tool in strategy is called the “SWOT-matrix”. In order to analyze a situation, strategists are asked to understand their “Strengths and Weaknesses” and the “Opportunities and Threats” they are facing. What statement does not reflect how an entrepreneur would look at this tool?

Question

Answer

“I think understanding one’s strengths and weaknesses allows one to get an understanding of how I can start responding to certain needs and trends, or whether I require to seek partnerships to cover some resource or knowledge gaps.”

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Answer

“The SWOT analysis is the first thing I do whenever I am thinking about my next idea for a startup. It is important to listen to experts, consultants and futurologists and take into account their predictions about future opportunities and market disruptions. When there is consensus about market predictions, then you have a good indication that you are onto a big opportunity."

Answer

“I think what is an opportunity or a threat is just a matter of perspective. Opportunities and threats are just a matter of how you interpret the world around us.”

Answer

“A SWOT analysis is useful, but it is also hard to do. In the end, what is an opportunity or not is often difficult to predict. It does help, however, in understanding how your resources or knowledge help to exploit certain external trends or not. As such, it is a static analysis that allows one to evolve dynamically.”

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A famous tool in strategy is called the “SWOT-matrix”. In order to analyze a sit...

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