Which scenario shows a lack of fit between customer profile and value map?

Question

Answer

DIY customers at Bunnings seek expert advice, and staff are trained to provide detailed guidance

Answer

Customers want quick checkout at Officeworks, and the store invests in self-checkout machines

Answer

Customers at Bunnings worry about hidden costs, and the store offers a lowest-price guarantee

Answer

Small business customers want eco-friendly printing, but Officeworks does not yet provide sustainable paper options

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