All products and services consist of three interdependent components: a concept, a package and a process. The concept is the _______________________ .

Question

Accepted Answer

set of expected benefits that the customer purchases

Answer

design of the processes required to manufacture the product or service

Answer

interaction between the customer and the business

Answer

tangible or intangible object being purchased

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All products and services consist of three interdependent components: a concept,...

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