According to Stuart Hall (1980), “in speaking of dominant meanings, then, we are not talking about one-sided process which governs how all events will be signified. It consists of the ‘work’ required to enforce, win plausibility for and commands as legitimate a decoding of the event within the limit of dominant definitions in which it has been connotatively signified.”
Choose the right answer that best explains his argument above.

Question

According to Stuart Hall (1980), “in speaking of dominant meanings, then, we are not talking about one-sided process which governs how all events will be signified. It consists of the ‘work’ required to enforce, win plausibility for and commands as legitimate a decoding of the event within the limit of dominant definitions in which it has been connotatively signified.”  
 Choose the right answer that best explains his argument above.

Accepted Answer

The dominant meanings are not irresistibly imposed, but they are only preferred.

Answer

Audiences can read the dominant meanings that the producers have fixed.

Answer

Audiences can read whatever they like into the message.

Crowdly

According to Stuart Hall (1980), “in speaking of dominant meanings, then, we are...

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