Read the following scenario before answering the question:

Chamberlains have

been supplying Extrava Builders with their branded construction machinery over

the past 15 years. The construction machinery is very expensive and has to be

technically updated at least twice a year, since there are frequent updates that

enable new features of the machinery. Although Chamberlains have managed to

secure the contract with Extrava Builders for the past 15 years, there are

other suppliers in this fast-growing market that compete for the contract every

year. Extrava Builders annually considers every tender, but have been awarding

the contract to Chamberlains, because of their strong brand and the research

they put into the development of their construction machinery. Even though

Chamberlains and Extrava Builders share a mutual trust, they share very little

information with each other. The onus of the relationship, activities and

coordinating tasks are on Chamberlains.

Chamberlains

will invest much time and money in their relationship with