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In 1997, the gigantic media-services provider Netflix was born. At this stage, t...
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In 1997, the gigantic media-services provider Netflix was born. At this stage, the model offered customers monthly subscriptions to have DVDs posted to their door. This meant they could avoid the late fees, which the traditional movie rental business imposed upon customers. From the beginning, Netflix proved to be a disruptive organisation, which has likely contributed to its capability to transform and adapt to the digital world. Netflix followed a ____ business-unit-level strategy by offering customers a monthly subscription to have movies posted, allowing them to avoid the late fees.
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