Paraphrase 1 There is little agreement on the effect of advertising on children, though it is undoubtedly a concern, especially for parents. When Sweden banned children’s TV adverts in 1991, 88% of the population supported the decision (Willows, 2009), while in the UK, over a third of adults thought advertising could damage their children (Sidle, 2011).

Paraphrase 2 Views vary on what possible effect advertising can have on the young. What is without doubt is that most people, especially parents, are concerned about the impact. 88% of Swedish people were in favour of their government’s ban on advertising on children’s television (Willows, 2009), and in the UK, 36% of adults believed adverts were harmful to their offspring (Sidle, 2011).