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Thami, an entrepreneur, owns a small takeaway restaurant that sells fish and chips in central Johannesburg. It is challenging for him to attract customers as his business is new and not well known. He cannot purchase bulk inventory because he cannot afford it. He also lacks knowledge of running a business. A friend of his has advised him to join a franchise. Which of the following benefits of joining a franchise will enable Thami to solve his problems?
a. An entrepreneur can enter a franchise with little or no understanding and knowledge of the franchise business and benefit from the experience through guidance provided by the franchisor.
b. A franchisee enjoys independence in running the franchise.
c. A franchisor has the necessary purchasing power to buy inventory in bulk and can negotiate lower prices, and a franchisee will benefit from the lower prices.
d. A franchisee can learn the franchisee’s operations from the franchisor through hands-on training, acquire management skills or attend training on business management through the franchisor.
e. A franchisee will benefit from the franchise’s known and established brand. The franchisor also helps the franchisee to promote the business through advertising.