Clearwater Swimming Academy offers term-based adult beginner swimming lessons. The academy has found that adult beginners are significantly more likely to enquire but not enrol, compared to parents enrolling children. Staff report that adult enquirers frequently mention feeling self-conscious about being seen struggling in a public pool. Which type of perceived risk BEST explains adult beginners' reluctance to enrol?

Question

Accepted Answer

Social risk — adult learners fear negative judgement from peers or other swimmers observing their limited swimming ability

Answer

Financial risk — the term-based fee structure represents a significant upfront commitment without a guaranteed outcome

Answer

Privacy risk — adult learners are concerned that their personal swimming proficiency will be disclosed to other academy members

Answer

Performance risk — adult beginners are uncertain whether they will achieve the ability to swim within a single term

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Clearwater Swimming Academy offers term-based adult beginner swimming lessons. T...

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