Effect 2: Is your second effect stability, immediate shift, or short-term fluctuation? Choose one and explain why your second effect fits into this category. This answer should be one sentence long.

• This question is asking if the media content:

  • reinforced something in the audience member (stability)
  • changed the audience forever (immediate shift)
  • changed the audience briefly (short-term fluctuation)

Write your answer here based on what you wrote for Question 9. Example (do not use this exact answer):

• (Effect 2: After seeing this movie, people listened to Dua Lipa more.)

• The effect was an immediate shift, because audience members who watched this movie may listen to Dua Lipa more from now on.