Suppose a focus group revealed that all members of the group felt that battery life was the most important feature of a smartphone.
Which follow up question would bridge into quantitative research, giving you data that is generalizable to an entire population?

Question

Suppose a focus group revealed that all members of the group felt that battery life was the most important feature of a smartphone. 
 Which follow up question would bridge into  quantitative  research, giving you data that is generalizable to an entire population?

Accepted Answer

Please tell me how important battery life is to you in considering a new smartphone purchase: Not at All, Somewhat Important, Important, Very and Extremely Important.

Answer

Can you tell me WHY battery life is so important to you?

Answer

Please tell me about a time you experienced a dead phone battery and explain how that impacted your life.

Crowdly

Suppose a focus group revealed that all members of the group felt that battery l...

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