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Phil owns a sporting goods company that has now expanded to 200 stores across th...
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Phil owns a sporting goods company that has now expanded to 200 stores across the country. His main form of marketing is advertising in different magazines. In Utah and Colorado, he advertises in skiing magazines. In California, he advertises in surfing magazines. In West Virginia, Phil advertises in magazines focused on hiking. On the other hand, Phil is also trying to get professional golfing associations to purchase some of his high-end golfing equipment. In this case, rather than advertise, Phil meets with representatives from these organizations personally. Phil is most likely selecting promotion mix factors based on which of the following?
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