A company publishes two promotional posts on Instagram. Post A receives 500 interactions from 10,000 impressions, while Post B receives 400 interactions from 5,000 impressions. Based on the engagement rate per impression, which statement is correct?

Question

Accepted Answer

Post B performs better because it has a higher engagement rate.

Answer

Both posts have identical engagement rates.

Answer

Post A performs better because it receives more interactions.

Answer

Engagement rates cannot be calculated using impressions.

Crowdly

A company publishes two promotional posts on Instagram. Post A receives 500 inte...

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