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Marketers for Chick-fil-A determined that customers did not like waiting in long...
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Marketers for Chick-fil-A determined that customers did not like waiting in long drive-through lines for food when they were on the go. They developed the Chick-fil-A app to deliver faster service—with an added bonus of accruing points towards free food items when using the app. Offering this application to customers generated
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