Systematic sampling in marketing research assumes that:

Question

Systematic sampling in  marketing research  assumes that:

Accepted Answer

provides for the selection of elements from the general  population  on a certain basis

Answer

data collection  is limited to a few characteristic elements of the  population

Answer

selection is carried out several times in a row; moreover, the sampling unit of the previous stage is a set of units of the next stage

Answer

each member of the  population  studied has an equal opportunity to be selected for research

Answer

there are separate subgroups that are qualitatively different from each other (for example, different market segments)

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