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As the owner of an engineering company, Thato has designed a new product and ins...
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As the owner of an engineering company, Thato has designed a new product and instructs his manufacturing department to manufacture that specific product. Thato does not look at customer preferences or requirements in the market place; he just wants them to design it and he believes that they will find a way to sell it in the market place. This scenario BEST describes the … orientation.
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