A company is experiencing consumer confusion because its product has accumulated many additional features over time. Based on the concept of feature creep, which response would be most appropriate?

Question

Answer

Increase the price so consumers perceive the product as more valuable

Answer

Remove all product features and rely only on branding

Answer

Continue adding features because more features always improve consumer decisions

Answer

Review whether additional features are increasing complexity and user confusion, and simplify where appropriate

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A company is experiencing consumer confusion because its product has accumulated...

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