is a condition for building trust of the personnel to the management, a sense of security, commitment to the enterprise and provides for: formation of a database on the needs of the personnel in the social and domestic sphere, the level of their satisfaction; introduction of new forms of social services aimed at meeting the social and economic needs of employees; availability of effective information communications based on constant contact between the manager and the subordinate; development of social development programmes for the employees

involves systematic monitoring of human resources potential, implementation of measures to mobilise the internal potential of staff: creation of favourable working and leisure conditions, redistribution of functions, formation of a system of managers' responsibility for the quality of work with staff, etc.

(includes: transparency, the right of employees to participate in the development of decisions in their areas of interest, reaching consensus on important organisational issues, exchange of views, and feedback from staff to management

involves selection of individual incentives for work that are meaningful for the employee and remuneration in accordance with them; personalisation of staff remuneration, development of salary schemes based on individual characteristics of employees and