Study the situation below and write a report taking into account all the information. See the ASSIGNMENT at the end. (40 points)

PROTEAN FACT SHEET

Protean’s main features

1. Made from fibres similar to nylon and polyester; can be made very thick, or so thin that it can let some light pass through.
2. It is very soft to the touch, and also strong and long lasting.
3. Can be made in any colour.

FABTEK’S FUTURE PLANS

• Fabtek believes that Protean has great sales potential.
• Wants to increase sales by licensing other manufacturers to produce new products with Protean.
• Already has a licensing agreement with Azra, a Swiss firm which has created some award-winning products using Protean.

ASSIGNMENT:

Think of another idea for an exciting new product which can use Protean. Then, as a member of Gadget Plc’s Product Development Department write a report for the CEO of Fabtek on this product giving details based on the 7 points from the email above.

Include the following headings: title, executive summary, introduction, product concept (4 Ps), conclusion, recommendation.

Write no fewer than 180 words, but not more than 250.