Providing a phone number for customer service that is only answered when

the physical store is open, with no option for online chat or email

support outside of those hours

Sending out weekly email newsletters with promotions that are not

advertised in their physical store or on their social media channels

Allowing customers to browse products online, save items to their wish

list, and then be able to access that same wish list and purchase those

items in their physical store or through a mobile app, with consistent

pricing and available inventory information across all platforms

Having a physical store in Mtunzini and a separate online store with different product selections and pricing

Responding to customer inquiries made through their Facebook page only

during business hours and directing website inquiries to a different

email address monitored less frequently