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Ubuntu Rail Components is a Germiston-based manufacturer supplying braking and c...

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Ubuntu Rail Components is a Germiston-based manufacturer supplying braking and coupling components to freight-rail operators. The company has introduced a supplier relationship management (SRM) programme, which is a structured way of managing key suppliers through planned interaction, governance, and performance improvement activities rather than handling supplier issues only when problems arise. After two months, the programme has produced a “partnering charter”, monthly relationship meetings, and a long list of discussion topics, but operations and quality managers are still escalating late deliveries and recurring defects through ad hoc expediting and corrective actions. Business-unit leaders have warned they will withdraw from SRM unless it produces visible improvements that can be tracked using data they already collect (such as on-time delivery, defect rates, and cost of nonconformance). Ubuntu’s supply executive needs to redesign SRM so it is credible to business units and produces measurable operational outcomes. Which SRM design choice aligns with the critical elements of effective supplier relationship management in this situation?
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