Which of the following best illustrates the use of information systems to focus on market niche?

Question

Answer

A restaurant chain analyzing local sales figures to determine which menu items to serve.

Answer

A clothes manufacturer expanding its offerings to new styles.

Answer

A car manufacturer's website that lets you customize the features on the car you are purchasing.

Answer

A bookseller selling an e-book reader that reads only the bookseller's books.

Answer

A department store creating specialized products for preferred customers.

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