46.1% of the voucher requesters were from respondents who were described as Loyal.

Very Loyal respondents who already had a season ticket were most likely to choose travel vouchers as their prize.

91.9% of Non-loyal respondents wanted the £500 cash prize.

94.9% of Non-loyal respondents wanted the £500 cash prize.

More than 1/2 the sample wanted the £500 cash prize.