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Clementine is an account executive for a financial services firm that specialize...
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Clementine is an account executive for a financial services firm that specializes in employee benefits services. She is meeting with the owner of a small business that has grown to the level where it needs to provide extended employee benefits. Clementine is happy to help the small business owner and is excited about the opportunity to gain another customer. The company owner has purchased other insurance services, such as property and casualty for the business, but has never purchased a group insurance plan and anticipates that it will take a considerable amount of time in the purchase process as this represents a significant decision for the company and its employees. What type of business purchase does this represent?
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