Why are internal and secondary research important to the planning process? (Select all that apply.)

Question

Why are internal and  secondary research  important to the planning process? (Select all that apply.)

Accepted Answer

The information is typically free or low cost and can provide direction.

Accepted Answer

They often provide a big picture as to overall objective.

Accepted Answer

They can provide some baseline to the objective.

Answer

They often answer the objective and thus nullify the need for research.

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