It starts with the concept definition

In this model, the market opportunities are taken into account at the beginning

In this model, there is an idea filtering process

The fourth-generation model is based on the collaboration between the company, its suppliers, customers and subcontractor partners

In the third-generation innovation process, the market is not taken into account

The second-generation innovation model is “Market pull”

The third-generation innovation model combines the research results with the market demands

The first-generation innovation model is “Research push”

In the fifth-generation innovation, the research results are the main factor

Its essential for a company be aware about their core competencies.

Building the wright company organization

Consist in the development of new products for non-existing markets

Can be achieved through research investment

Can be achieved negotiating a patent licence