a product that is widely known for its quality

a

method to use to reach the target audience

an established and recognizable

identity 

brand purpose is synonymous with brand strap line

brand purpose is a statement about solving a particular problem

brand’s

primary purpose is to respond to the most pressing social needs

high

quality, premium price, and global distribution channels

genuine

product, coherent image, and short supply chain

transparency,

fair price, and good communication

first and foremost,

the name should stand the test of time

a

unique word can symbolize the identity of a company

characteristics

attached to the branded product or service (such as fresh ingredients)

Being in the right place at the right time and building on the existing networks

Respect for the brewing traditions, strong entrepreneurial background and local production