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Amitabh Bacchan is a celebrity endorser for multiple brands such as

Navaratan hair oil, Boro Plus antiseptic, Parker pens, Tide detergent. People

got confused and all these brands suffered a major disadvantage of celebrity

endorsement. This disadvantage is known as ----

Which model of Attitude is dependent on HOE (Hierarchy Of Effect) model

proposed by Robert Lavidge and Gary Steiner (1961)?

 Which of the following is not a part of ‘dice

1 output” in 4 S model of entrepreneurial marketing proposed by Dr. Zubin

Sethna and Dr. Kaye Nightingale.

Non-corporate websites is the best example of

In an advertisement, a product is shown first (conditioned stimulus) and

then the music is presented (unconditioned stimulus). This type of conditioning

is known as

According to Weber’s law of Perception, from Marketer’s perspective,

which of the following change will be kept below 8-10% (of initial value)

considering that the change should not be prominently visible to customers ?

--------- model/ theory/ framework of Consumer motivation refers to 9

different lifestyles and segments the customers accordingly

In Herzberg’s dual factor

theory of Motivation, the added features in car such as wifi-hub, fansy music

system with USB are considered as

“A person is invited to

his friend’s home for a party and on the same day wants to play a football

match at the place which is 300 miles away from his friend’s place”

This person is suffering

from