Costa Cruises is an Italian cruise line founded in 1948. Based in Genoa (Italy) the cruise line primarily caters to the Italian cruise market, but the company's 10 ships, which all sail under the Italian flag, provide itineraries sailing to countries globally. Imagine, Costa cruises classifies customers in three groups: passengers who travel alone, with their family or due to business reasons (networking/conferences). The airline thus specialises in groups of people in whom one of these motives dominates. Which segmentation approach is used in the given case based on the information provided? 

Suppose, Mrs. Edwards is American. She is successful, goal-oriented on career and family and prefers established prestige products that demonstrate success to her reference groups. Which group of the VALS framework (psychographic market segmentation) does Ms. Edwards belong to?

Imagine, Susana initiates a purchase by requesting an e-bike for her wedding anniversary. Her husband Wolfgang may then seek information from many sources, including his best friend Tom who owns a Brompton e-bike and is a key influencer in what models to consider. After presenting the alternative choices to Susana, Wolfgang then purchases her preferred model which, as it turns out, is a "Brompton" that ends up being used by all family members. Which of the following statements about the roles in the buying decision process is correct?

Suppose, Sue has to conduct a survey for her Master thesis. Respondents are asked to indicate the extent to which they agree or disagree with the given statements. The answer options range from “1 = strongly agree” to “5 = strongly disagree”. Which research instrument is employed in the given case? 

During the buying decision making process, Tal narrows her choices to rank the attributes under consideration in order of importance and evaluates the products based on how well each performs on the most important attributes. In this scenario Tal makes use of the ______________ model.

Toblerone is a Swiss chocolate brand, which is known for its distinctive shape as a series of joined triangular prisms and lettering engraved in the chocolate. Imagine, the company aims to expand its product range by introducing Toblerone cereals to its current market. Which strategy according to Ansoff is applied in the given case based on the information provided?

Imagine the following situation: Stefan would like to buy a new computer. He opts for the brand "Dell" because it allows customers to assemble their own computer according to their own preferences. He choses different components as compared to the basic equipment. Which of the following answers is correct based on the given case?

Please imagine the following situation: Stanislaus studies at LBS, he aims to collect empirical data for one of his research projects by posing a questionnaire to LBS students and faculty. For this purpose he asks potential prospects about demographics including age, gender, place of birth, setc. One of the questions is formulated as follows:

Please indicate your age on the following scale:

• <18

• 18-30

• 30-40

• 40-50

• >50

Which of the following statements in relation to the above mentioned question is CORRECT?

The use of mass marketing is in decline and most companies are turning to micromarketing at one of four levels: segments, niches, local areas and individuals. Suppose, Stiegl offers its beer in various variants to serve different customer groups and their preferences. According to their website, the following product lines are offered to the market: classic beers, alcohol free, special editions, craft beers, vintage beers and wildshut products. In 2017, the company incorporated a gluten-free variant. Based on the information provided, which Marketing approach most likely fits Stiegl's strategy?

Suppose, the exclusive cruise line Azamara offers its internet package on their cruise to Antarctica for 20 US$ during February. On the following month (March), it offers this service on the same route for 15 US$. If in both cases the same number of passengers would travel and also the different months were unaffected, any significant change in the number of Internet surfers could be attributed to the price difference. Which of the following statements is correct given the information provided?