Webster and Wind define ________ as the decision-making process by which

formal organizations establish the need for purchased products and services and

identify, evaluate, and choose among alternative brands and suppliers.

The buying objective for

institutional markets is not for profit.

The _____ market consists of schools, hospitals, nursing homes, and

prisons.

Every

consumer has to pass through all five stages of the buying process when in a

buying situation.

Business buyers often buy

from intermediaries rather than directly from the manufacturer.