Transfer of responsibility for managing the venture

Access to practical wisdom and industry insight

Removal of the need for customer research 

A guarantee of future investment

 Direct exporting

Foreign direct investment 

Franchising

Indirect exporting

By helping employees recognise and develop their entrepreneurial potential

By ensuring every employee produces the same ideas

By concentrating innovation responsibilities only at the top 

By replacing opportunities to apply new skills

To ensure that negotiation is unnecessary

To remove the need for financial projections

To improve the fit between the venture and the investor’s priorities 

To guarantee that the investor accepts its valuation

Customers everywhere purchase through the same channels 

Market characteristics, traditions, competition, and development differ

Every country requires an identical number of intermediaries

Distribution structures depend only on the producer’s preferences