Outside

the company, among suppliers and subcontractors

During

product delivery

Only

in the marketing department

Inside

company headquarters

Insecure

consumers

Authentic

consumers

Reactors

Skeptics

Economic

– Social – Environmental

Marketing

– Finance – Production

Political

– Technological – Financial

Innovation

– Growth – Profit

Responds

mainly to external constraints and regulations

Focuses

only on innovation

Anticipates

regulations and integrates CSR into its strategy

Places

CSR at the core of its mission

A

balance between human needs and planetary limits

The

increase of economic activity

Technology-driven

growth model

Unlimited

economic growth

CSR

reporting

Responsible

branding

Transparent

marketing

Fluffy

language (greenwashing technique)

Identify

stakeholders’ expectations and influence

Eliminate

conflicts

Measure

profits

Reduce

stakeholder participation

It

has environmental impact

It

is often the main source of costs, risks and impact

It

concerns logistics

It

represents a small part of company costs

Free

trade

Sustainable

development

The

doughnuts