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Język angielski - poziom ponad średnio zaawansowany, kurs półinternetowy, profil biznesowy (4024-ANGPINTB2-BE, 2024L, LEK, gr 3,4)
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VOCABULARY. THE MARKETING MIX.
MATCH THE VERBS ON THE LEFT WITH THE WORDS ON THE RIGHT TO MAKE COLLOCATIONS.
Mix dynamics refers to how the mix must be adapted to a changing business environment, to changes in the organization's resources, and to changes in the product life cycle.
Mix coherency refers to how well the components of the mix blend together.
From a consumer's perspective, product converts into price solution, place into convenience, promotion into communication.
The four P's (price, promotion, product and placement) look at marketing from the consumer’s perspective.