Complete the gap with ONE word.

A good example of a leader strategy is Microsoft's Xbox One video game console. The product was sold at a low margin per unit, but Microsoft knew that there was potential to profit from the sale of video games with higher margins and subscriptions to the company's Xbox Live service. 

Choose the correct option. What is the sales technique?

Customers are getting two shampoos for the price of one and saving 50%. However, the truth is often that the item has been overpriced and, therefore, the saving is actually not quite as it seems.

Choose the correct option. What is the sales technique?

Gillette, often gives their razor units away for free or at a low price, knowing that customers must buy replacement blades, which is where the company makes its profit.

Choose the correct option. What is the sales technique?

You buy a computer from a certain brand, but you are required to use their operating system. This practice is done to ensure that customers continue to use their software and establish brand loyalty.

Choose the correct option. What is the sales technique?

Fast-food restaurants offer meal combos. For instance, instead of selling a burger, fries, and a drink separately, they sell them together as a "value meal" at a lower price than purchasing each item individually.

MATCH THE MARKETING TECHNIQUES WITH THEIR DESCRIPTIONS.

Choose the correct option. 

______________ marketing is a type of marketing that encourages people to share a message or piece of content with their friends and social networks. Its goal is to create a “buzz” around a product or service, which can help promote brand awareness and sales.

WHY VIDEOS GO VIRAL. Before you watch: Match the words / expressions with their definitions.