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MKC1200 - Principles of marketing - S2 2025
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Which of the following is NOT a customer-centred measure of marketing impact?
Modern marketing departments are arranged in all of the following ways, EXCEPT which one?
The goal of a SWOT analysis is to match business strengths with ________.
In the Boston Consulting Group approach, ________ provide(s) a measure of market attractiveness.
In the BCG approach, the most likely candidate for divestment decisions is a ________.
A company operates as two distinct businesses — one that sells lawn and garden products, and one that markets booklets. Each business is called a ________.
A vendor for Ford Motor Company received the following message from one of Ford’s marketing managers: ’As we move forward during the 21st century, it is incumbent upon us to inform you that Ford is committed to building profitable customer relationships by creating environmentally better cars and getting them to market faster at lower costs’. The marketing manager is most likely referring to Ford’s ________.
Which of the following is NOT a step in the strategic planning process?