A conscientious young marketing manager is sometimes unclear of what decisions to make when she and her staff are faced with moral dilemmas. The management team should create broad guidelines that everyone in the organisation must follow, in the form of ______.

Individual ideas expressed in a tangible, permanent form such as literary works, plays, works of art, musical scores, sound recordings, feature films and broadcasts would normally be protected by which of the following?

An organised movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers is _______.

‘Deceptive promotion’ differs from ‘deceptive pricing’ in that deceptive promotion overstates the product’s ______ or _______.

Environmentalists assert that the marketing system’s goal should be to maximise _____.

Setting prices below cost, threatening to cut off business with suppliers and discouraging the purchase of a competitor’s products are all examples of _______.

Which marketing principle holds that companies should organise their activities from the customer’s point of view?

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement. What is this called?

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers would most likely respond to this criticism by arguing that advertising adds _______