Not every brand difference is worth establishing and promoting. A difference is worth promoting to the extent that it satisfies all of the criteria EXCEPT which one?

Which type of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage, expertise and performance?

Target marketing sometimes arouses public concern. Issues usually involve the targeting of _______ consumers with _______ products.

Which of the following is the most logical reason for Unilever offering products that compete with one another on the same supermarket shelves?

When New Port Shipping uses segmented marketing, it targets several segments and designs separate offers for each one. This approach is called ________ marketing.

Which of the following statements is expressed solely as a psychographic profile of a consumer?

In segmentation, many marketers believe that _______ and _______ provide the best basis for segmenting business markets.

Many firms make an effort to identify smaller, more tightly defined target groups by using _____.

The division of buyers into groups based on their social class, life-style or personality characteristics is ______ segmentation.

When marketers at Unilever selected the Millennials, a demographic that includes university students, as an untapped group of potential customers for their Febreze line of products, they were executing which step in the process of designing a customer-driven marketing strategy?