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ENG1812 Leadership Entrepreneurship - OCT 2025

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Which of the following is a key feature of the

bottom rung of a value ladder?

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In the AIDA model for software products, what is typically emphasized during

the Attention stage?

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What is the primary purpose of the second rung

(Entry Product) in a value ladder?

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According to the Value Ladder, what is the optimal

number of levels for most effective value ladders?

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What is the primary goal of the Attention stage in

the AIDA model?

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Which of the following is a critical success factor

across all value ladder rungs?

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Which of the following is NOT a key characteristic

of the Interest stage?

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What is the fundamental difference between a Sales

Funnel and a Value Ladder?

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Which pricing strategy works well between value

ladder levels?

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In the Value Ladder concept, what should happen to

value as price increases?

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