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Which of the following is a key feature of the bottom rung of a value ladder?
In the AIDA model for software products, what is typically emphasized during the Attention stage?
What is the primary purpose of the second rung (Entry Product) in a value ladder?
According to the Value Ladder, what is the optimal number of levels for most effective value ladders?
What is the primary goal of the Attention stage in the AIDA model?
Which of the following is a critical success factor across all value ladder rungs?
Which of the following is NOT a key characteristic of the Interest stage?
What is the fundamental difference between a Sales Funnel and a Value Ladder?
Which pricing strategy works well between value ladder levels?
In the Value Ladder concept, what should happen to value as price increases?