Transfer every artist’s copyright to users 

Stream the licensed music under agreed conditions

Eliminate payments to music rights holders

Claim authorship of all songs it streams

Accessing new customers and revenue opportunities

Removing all business risks

Avoiding competition in every market 

Eliminating the need for customer research

Record an agreed method for allocating profits and losses

Allow the partner making withdrawals first to decide the allocation

Replace financial records with informal estimates 

Delay discussing allocation until the business closes

The company has a legal identity distinct from its owners

Each employee owns a separate business

Every shareholder manages daily operations

The company is exempt from statutory obligations

Whether the partner prefers the startup’s current office location

Whether the partner uses the same presentation template

Whether the partner has the technical capability and resources needed for commercialisation

Whether the partner can avoid testing the technology 

Creations of the mind, such as inventions and creative works

Money deposited in a business account

Buildings rented for business operations 

Physical equipment owned by a business

Business naming 

 Capital contributions

Data privacy and security

Succession planning

Appointing a company secretary supports compliance but does not remove directors’ responsibilities

Directors are responsible only for marketing decisions

Statutory responsibilities end once the company is registered 

Company secretaries assume every responsibility previously held by directors

 Strategic alignment and the implications of the proposed terms, alongside the resources offered

Whether a well-known investor makes negotiation unnecessary 

Only the speed at which funds can be transferred

Only the corporate partner’s brand recognition

Identifying the target customer

Opening a separate business bank account

Choosing a memorable slogan

Selecting a business location